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Real Estate Tips
Selling Your Home >Effective Marketing

If your home has been listed for a number of weeks and you have only seen it featured in one newspaper ad, you may start feeling anxious. Although your house is being shown regularly, you wonder if the agent is doing enough.

Home sellers often equate effective marketing with classified ads in the weekend Sunday real estate section. However, the most skilled real estate agents know the market well enough to be aware of where the prospective buyers for your home are likely to come from. They will look for the best ways to reach those people through direct mail, telephone contact or specialized ads in neighborhood publications. They will also work to get their colleagues excited about your house, especially agents who have many listings or sales in your neighborhood. And remember--it is important for you and your agent to communicate often so you will know exactly what is being done to sell your home.

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Real Estate Trivia
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What is one of the most common ways for making the interior of a home more appealing to buyers?

A 
Repainting walls with light, neutral colors makes it easier for a buyer to visualize how the home will look with their possessions.
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Peter Pena, REALTOR®, real estate agent and broker for Cape Coral, Fort Myers, Punta Gorda and Miami, Florida home listings, property and land for sale - NUMBER1EXPERT™

Peter Pena
Bay Water Realty

860-B SE 46 Lane
Cape Coral, FL 33904
Toll Free: 800-875-6182
Cell: 239-440-9550
Fax: 239-651-0083
peterrealtor@NUMBER1EXPERT.com

17 years experience Real Estate Advantage Training, Member Realtor Association Greater Fort Myers & The Beach, Member Florida Association of Realtors, Member National Association of Realtors, Member WCR Fort Myers Member regional mulitple listing service (MLS) and Professional Mortgages Broker. Full Time Realtor Servicing All Lee County and Miami Dade County. My Specialities waterfront / luxury Homes, Cape Coral-Fort Myers-Sanibel and Miami. Languages Spoken English, Italian, Portuguese and Spanish


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